Studio Sample Projects

Case History

University of Connecticut, School of Business/MBA Programs
Offering full-time, part-time and Executive MBA classes throughout the State, the MBA program office serves both traditional and non-traditional graduate business students.

• Serve as Interim Marketing Director for the program - 2000
• Assess marketing messages, message delivery and evaluate collateral
• Create financial tracking system to compare expenses to budget by campus, by product (six products)
• Develop marketing plan by campus, by product
• Create tabloid newsletter for MBA Programs
• Create new advertising campaign (manage creative direction , design and planning processes)
• Implement advertising campaign and keep detailed financials