Studio - Sample Projects

Case History

DPUC – CT Dept. of Public Utility Controls, Consumer Education & Outreach Program
a program to provide electric deregulation information to CT residents and businesses

• Conduct marketing research and analysis
• Assess marketing message delivery and evaluate collateral
• Develop marketing plan, evaluation metrics and continuous improvement process
• Manage development of new, customer-friendly, website
• Oversee creation/ fulfillment of 2003 direct mailing and web promotion campaign
• Provide turnkey project management to implement all phases of marketing plan