Services - Public Speaking

Strategic Planning & General Business

Branding & Marketing

Programs for Professors & Students

Branding & Marketing

Who should attend: Anyone who is interested in the advantages of creating an unforgettable image for their business

Enroll NOW in the February A&BC Business Builder Seminar Series to boost your business in 2006 and beyond! More Info...

“Branding U: Creating a Million Dollar Image Without Breaking the Bank”
In this session you will learn the importance of branding and cost-effective ways to develop a meaningful image that will create lasting impressions.

“Don’t Waste Another Marketing Dime”
This session will focus on understanding customer value, how to establish marketing objectives, the 5 R’s and 7 P’s of branding, and selecting the best tactics for your business.

“Future Trends in Marketing”
The Future Trends in Marketing presentation (can also be offered as a panel discussion) will show you how to be successful in an economy that is increasingly competitive. See how to leverage strategic partnerships and develop a marketing strategy that is flexible and demonstrates measurable results.

“The ABC’s (and XYZ’s) of Branding Your Business”
Leila will teach you the value of a strategic marketing plan and the steps in creating a successful plan. Also learn how to identify and leverage your unique selling proposition, community relations with techniques that work. Examples of successful pricing and promotion strategies will be demonstrated.

“The Keys to Successful Direct Marketing"
Target Marketing, Dimensional Mailings
This program (can also be offered as a panel discussion) will address hot questions like...What is e-direct marketing? How does the SPAM law affect the use of e-mail? What should I expect for a response rate? What is variable direct marketing using print? How can I leverage data to customize mailings? This time is provided for questions and answers.

“Providing World Class Customer Service”
This session will reinforce the importance of customer service, offer new ways to promote customer service in your business and introduce useful ways to obtain custoimer feedback.