Services - Market Research & Analysis

Why Research?

Market research and analysis determines information about consumers and competitors which will help you to better position your product or service and in the long run achieve a more successful product/image. Research and analysis is done through focus groups; surveys (web, phone and printed) questionnaires and analysis of consumer trends. These methods allow us to determine your company's strengths and weaknesses, relative to your competition.

Once all the data is collected, we analyze the results according to the four principle marketing "P's": Product-Pricing-Placement-Promotion. Products are the goods or service that your company offers. This involves the brand, packaging, warranty and functionality of the good or service. Pricing includes the suggested price, discounts and pricing strategies. Placement refers to the distribution channels a company uses to sell their product combined with market coverage and transportation methods. Promotions are used to advertise your product and your public relations methods.

Why A&BC?

Above & Beyond Communications (A&BC) takes the traditional four "P's" and add to that mix a thorough review of other essential principles, including Positioning (branding), People (a market/audience analysis), and Performance & Personnel (how your staff provide customer service). Data is collected, analyzed and recommendations made to improve your execution of the 4P's. Taking the textbook 4Ps to the next level, our proven process ensures that you have the best chance to achieve the greatest return on your marketing investments.

Client Examples:

Town of East Hartford

TUV Rheinland of North America, Inc.