Services - IMC
Integrated Marketing & Communications

Why IMC?

IMC is Integrated Marketing Communications and requires that all internal and external communications are in alignment. Your company’s life blood is communication. For a business to work effectively, communication must flow to all the extremities. When communication flows through all channels consistently and in synch, your company as a whole will develop a consistently strong image without mixed messages or broken promises. When all parts of a business communicate the same message, your company’s image integrity can be maintained. In addition, the external image that a business presents is directly related to how well that business is communicating internally. Marketing can not function without knowledge of how the company and its product should be presented. The idea behind IMC is to design a strategy that accurately represents what your company can offer.

Why A&BC?

Count on Above & Beyond Communications (A&BC) to help you create an effective marketing strategy that will best fit your organizational needs and unique markets. Using different methods of communication, we can link all the parts of your business to portray a strong brand and ensure you can keep all the promises that your marketing messages make. By having good internal communications paired with an appropriate external communications strategy, you can create a lasting brand that will continue to add value to your bottom line.

Client Samples:

Connecticut Department of Public Utility Controls

Connecticut Community Colleges